Media Buyer

Job Description:

• The Digital Planner/Buyer will be responsible for working with clients, Agencies sites/publishers and internal departments to plan buy and traffic all digital media with strong emphasis on B2B, local and national sites.

Key Responsibilities:

• Meeting clients to understand their advertising strategy and building up a picture about their target audience
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Advising the creative team and clients about the most effective media combination
• Obtaining the best advertising rates that fit with the agreed media strategy
• Managing budgets and maintaining advertising spend records.
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.

Required knowledge and skills:

• Excellent understanding of online media planning
• Understands how digital fits in the overall client marketing/media strategy
• Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
• Ability to work with modest media budgets.

Qualifications:

• Bachelor Degree.
• +1 years Media planning experience at digital marketing agency.
• Strong mathematical abilities required.
• Strong writing, presentation and strategic and analytical thinking skills.
• Able to work independently and have excellent time management skills.